We have added a scheduling feature to the text messaging module. When you enter your desired message you will see 'Scheduled Date/Time' fields. This way you can schedule a series of text messages to go out in the future.
Your membership organization (Chamber of Commerce) has invested in membership services so they can strategically help their members grow business. This is why we handle your setup, product and service documentation, mobile application, text prospecting, and search engine support.
Aside from this, we also provide your organization with a tool they can use to activate an easy way for you to request people to quickly review your business directly on Google. Normally people who are at your facility that have android devices, or google local operating on an iPhone, will be prompted to review your business. This is terrific for most of us, but what about all of the locals that love your business and have never seen that prompt?
We are going to be showing off this new tool at our next Chamber Collaborative - Be sure to register here for the next meeting.
You can also finish reading about the new Member.Reviews by going to www.Member.reviews
if all of your "new" members are RECEIVING advanced member services, and you would like to offer the same to existing members, here is an example of what you might say.
If you are an existing member who have noticed that new members are receiving additional marketing services, that is because new members are paying a one-time onboarding and technology fee of $49.95 (which you were not charged in the past).
Would you like the same services explained at www.MembershipPublishingSystem.com? Just let us know at the Chamber and we will invoice you a one-time fee of $49.95 and then get you started.
If you have any other questions please let us know as well.
audio portion of this meeting was recorded
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We are excited to re-launch a Daily Deals program designed to help drive traffic into our local businesses! It is the perfect time to create or share what specials your business is running as it's just in time for the start of holiday shopping. The Chamber is going to run an ads in print and on social media directing potential visitors to a special landing page on our site. This landing page (which currently looks like this) is where your deals will appear, promoting your locals special or any other deal that your business may be offering. Discounted services, discounts on food, specials on drinks, discounts on merchandise, etc are all examples of what you can load here.
Here is what we need from you:
- Logo or image and text of what you'd like to use in your coupon (along with the details) or if you already have an internet ready image of your deal we can use that.
- Your deal must have an expiration date of 12/31/2018 and no earlier. Your specific deal can change no more than monthly.
- "Mention this" verbiage details so when potential customers come in you can track where the deal is coming from. For example, you can request customers to mention 'chamber deal' in order to receive the coupon pricing.
- The best number to receive a text message. (optional)
Boulder City Chamber Communications Director
How to find the direct link so people can leave google reviews on your member businesses - it was impossible before this trick!
- get the business's place ID from google (visit https://developers.google.com/places/place-id and enter the business name, grab the place ID number that's displayed)
- add the place ID to the end of this URL: https://search.google.com/local/writereview?placeid=
If it’s been a while since you’ve innovated in your business, now might be the time to consider a facelift.
Many business owners embrace tradition and refuse to yield. That worked for Blockbuster, too. But seriously, no one stopped watching movies. They just changed the way they did it. The same may be true of your business. To keep from closing your doors, you need to watch for trends. Here are a few that may influence how you think about your business.
Three Not- So -New Trends That Are Shaping Today ’ s Businesses
But for most of the boxes, you don’t know what’s coming in them until they arrive (or you see an early opener on YouTube). The boxes always boast a value of more than you pay for the subscription service.
Why it works: it surprises and delights recipients. Often it streamlines something they need or want and offers an attractive entry price. Many box services use word of mouth and offer discount codes to influencers in their target market like mommy bloggers or YouTube beauty experts.
They pay their contractors a portion or charge them a fee to be listed on their site. Some of them cover the contractors under an insurance policy to ensure the property is protected but the contractor is in charge of their own maintenance, production, and other critical components.
Another idea that’s similar is how direct marketing companies work. They make the product and then have an army of contractors sell it for them. Each contractor runs their operation as a mini business adhering to the manufacturer’s rules for selling and they receive a commission when they move product.
Why it works: fewer start-up costs to hamper growth.
Reshaping a mission
Why this works: a study has found that young people (especially) are willing to pay more for a product that supports a good cause.
If it’s been a while since you rethought your business strategy, it might be time to open yourself up to some of the newer trends out there. These ideas won’t work for every business so consider your offerings and your target market before making any big decisions. However, you might just find that these ideas get you thinking about one that’s an even better fit for your operation.
Things change often with search engines so it’s good to have an agency, guru, or SEO expert at close hand. If you can’t afford one of those things for your business, you’ll have to do it on your own and stay abreast of all of the changes. One of those changes you should be considering is how voice search is impacting SEO.
Voice search is increasing with greater use of mobile and the increase in access to artificial intelligence. If you have a business that focuses on local clients or customers, voice search is incredibly important as local searches are 3 times more likely to be voice searches than text.
But exactly what’s different between voice search and keyed search?
Plenty. Here’s what you need to know and the changes you need to make to what you’re already doing:
4 Ways to Optimize for Voice Search
In voice search, most people ask a question or make a statement surrounding a need. For instance, “Where’s the nearest taco place?” Think about what sorts of questions people would ask to find your business. Then create content around those questions. For example, someone might request “Best dog groomer in Nashville.” Write a blog post under that title. Write a review of several different places where you can get your dog groomed from doing it yourself to a portable groomer to your business.
Offering other ideas besides just your own business makes you a reliable resource. However, there’s no need to directly mention the competition. Speak in generalities of the competitors unless you find that people are often searching for you and your nemesis. For instance, if there’s a rivalry between your hot dogs and another place in town, mentioning them directly could help you “steal” some of their search results.
Use the Right Language
There are regional ways of saying things (not accents) and naming items. Just listen to a comedian making fun of their hometown. For instance, some parts of the Midwest refer to washcloths as wash rags and vacuums as sweepers. If you sold those items and wanted to rank for them locally, you may consider using those local terms.
Also, while it might be hard to rank for some terms like“pizza restaurant,” it might be easier to rank for “best pizza place near me.” Most voice searches will use less formal terminology or language because voice search is based on how people talk. And when they talk to search or their virtual assistants like Siri, Google, or Alexa, they speak like they’re talking to someone they know. They don’t speak formally the way they might when looking something up online.
Localize the Search
Wherever possible, if you serve a community (meaning people in town come to you for your service or product and you’re not an internet business serving all areas), mention the areas you serve. Not only will this clear up any confusion but it will also help you rank in that area. But don’t simply state the name of your town over and over. Any bot can do that. Pepper in things about your town that will help people and search engines recognize you really are serving that area. For instance, if you are a carpet cleaner you might add content to your website that asks, “Having people in for the Waynesville Sauerkraut Festival? You want clean floors. We can help.”
This type of personalization is best used when switched out throughout the year. Websites were never made to be stagnant. Remember to refresh content on a regular basis.
Become More Verbose
When typing in a search, most people use 2-3 word phrases. Voice search is much longer, 5-7 words. You’ll want to keep this in mind when optimizing your content. It’s important to do some search research to find out how people are searching for things that you provide. When it comes to voice, they tend to be more long-winded and describe what they need than when they’re texting it.
If you’re concerned about search engine optimization--and you should be--it’s important to consider how search is changing that, especially if your customers are largely local. Create content and optimize your web copy around how people speak and the questions they’d ask to find you. It’s well worth the time investment to do it now rather than wait until your competitors do it.
Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com who we purchase the rights to this content from for our customers.
Meet the Show Host
Luis Hernandez Jr. Professional Bio
Luis Hernandez Jr. is the Communications & Membership Development Director at the Albuquerque Hispano Chamber of Commerce. Previously the Executive Director of ABQWest Chamber of Commerce. Under both roles, he is responsible for growth while improving its programming, member relations, and overall reputation of helping grow businesses in the community.
In addition to his work at both Chambers of Commerce, Luis is a local small business owner/entrepreneur. He and his Wife, Rachael Hernandez, own and operate Elite Music Productions, an Event & Entertainment Planning Agency. They are currently contracted by the State of New Mexico where they plan, book & manage entertainment for the New Mexico State Fair.
He is an active member of the community where he lends his entertainment, social media and marketing knowledge to local businesses, non-profits, and church organizations. He has also done voluntary work for several local programs & events:
When not working, Luis enjoys spending time with family, performing as a musician or seeing a good NM Spanish Music Concert, and of course volunteering at community related events.
LITTLE BACKGROUND AND PLANS FOR THE CHAMBER COLLABORATIVE
Today, we are venturing down a new path of Membership Development and Growth. Because of this Chamber Nation has decided to bring the Chamber Collaborative back in earnest with a highly qualified host from the Chamber industry to share ideas that are working in the field, take input from participants, and have other executives share insights they have to help grow membership.
Fortunately, we have a starting point with a terrific host who has proven first hand membership development experience within the Chamber of Commerce industry. Luis has much to share in this area that we know participants will be excited to learn. Like before we will hold these meetings to 30 minutes, but the CEO of Chamber Nation and others will stay on the line after the session has ended to answer or discuss other issues you may have. We will also provide support for both Docu.Team and the MembershipPublishingSystem.Com. We hope you will register below for future meetings so you won't miss any great ideas on growing your Chamber of Commerce.
- Lower transaction cost. One of the biggest appeals to ACH is low processing fees, compared to checks or credit cards. ...
- Faster processing. ...
- Security. ...
- Convenience. ...
- Ideal for recurring billing.
- Verify that you are using authorize.net for a payment gateway with the MMS, and that you have Customer Information Management (CIM) enabled.
- If you do not have both of these, we cannot turn on auto-pay.(At least not without customization, contact support)
- Auto-pay works best when you have automatic invoices turned on: this creates renewal invoices as part of a nightly batch job rather than requiring admins to Create Renewal Invoice Records by Date.
- This also needs to be enabled by support and has a few prerequisites:
- Make sure that your invoicing is current by going to the "Create Renewal Invoice Records by Date", and looking for the red warning text.
- These members WILL BE INVOICED on the nightly batch job; you will want to bring your billing records current before we will enable this feature.
- This can also be used by organizations that are not using auto-pay. (It only creates the invoices, the members still have to log in to pay or cut a check, etc.)
- This does not need to be turned on for auto-pay to work. It's extremely rare for an organization to use auto-pay without it though.
- This should not be turned on if your organization is fixed-year. (Auto-pay is still fine, though.)
- This also needs to be enabled by support and has a few prerequisites:
- Before turning on auto-pay, you'll also want to check your members to see who is currently paid up or behind. The Member Timeline report will give an at-a-glance view of this, the Paid/Unpaid report will list who is unpaid.
- Members who have several outstanding invoices could find themselves being charged several nights in a row. Even if they are actually behind on their payments, many do not react well to surprise charges showing up on their credit cards. It's better if the organization resolves these things beforehand.
NOTE: Because of the high rate of Credit Card expirations and card number changes you might consider having us activate ACH payments from a checking account for auto payments. Make sure you have Authorize.net enable ACH payments in your Merchant Account.
Once the above is completed, contact Support to turn on auto-payments and/or automatic invoicing. (For a faster response, include a short note indicating that you've gone through the above checklist.)
More information on how auto-pay will work afterward:
- By default, we recommend autopay for monthly membership plans. However, within the Billing Config menu, we have a field for “Auto-Pay Length”. This sets the maximum term length on a member plan that Auto-Pay can be used for by the org, with a concrete maximum of one year.
- New members who sign up and pay for a monthly plan online will automatically be enrolled in auto-pay. New members who sign up for a plan within the maximum term length can opt in or out of Auto-Pay.
- Existing members who are on a plan within the maximum term length can sign themselves up for auto-pay through a link that will appear in the members area, or an admin can sign them up (provided that they have the member's credit card or ACH info).
- If the member's credit card or ACH errors out twice in a row, the system stops trying to charge it, and a warning message appears in the Billing Menu.
Some of these groups are private so you have to apply to get in. A few even require you to answer questions and promise to play nicely with others. Upon acceptance, you can spend all day chatting it up with other like-minded business owners (for free!).
No need to join the chamber, right?
With a chamber membership you get the following things you won’t get from a Facebook group:
1. A Connection with the Community and a Marketable Designation
The chamber is a well-respected community organization. Many people see it as similar to the Better Business Bureau. Your membership plaque or window cling tells customers that you are intending to be part of the community for a long time. Being a member of an online group is not a reputation builder.
2. Knowledgeable Help
With an online Facebook group, someone will ask a question, others will give their advice. This can be a wonderful experiment in crowd-sourced learning. However, it can also have its downside. While the group administrator may have asked a few questions when someone entered, most groups do not vet members. Anyone can offer advice, skilled/experienced or not. It’s difficult to tell the good from the bad.
Facebook also allows frequent contributors in the group to receive a designation next to their names. Be aware this just means they answer questions often. This does not indicate expertise of any kind just a willingness to jump into conversations and post.
3. Hands-on Learning Opportunities
The chamber offers hands-on learning opportunities as well as lunch and learns. For many people, it’s hard to learn by being told what to do. But seeing it or working on it on their own through the instruction of others, can help improve the learning experience. That’s why some chambers have created learning opportunities that include things like social media help and in-person website attention. Check with your local chamber to find out what sort of learning sessions it offers.
With Facebook groups, there’s a limit to the amount of information must people are willing to share. In depth learning will likely occur elsewhere.
4. Ribbon Cuttings
When you open a new location for your business, hit a milestone anniversary or some other accomplishment, your Facebook group might send you some emoji balloons but the chamber will be there with a social media mention, perhaps an article, help on a press release, and/or a ribbon-cutting event to celebrate your time in business.
Your Facebook group may be exceptionally supportive and you may even feel like you have a group of online friends, but it’s likely that as supportive as these friends are, they are not lobbying on behalf of your community and business on a local, state, and national level. Your chamber is. Many businesses forget this valuable part of chamber work. While most businesses can’t afford their own lobbyist, they can afford chamber membership.
I’ve known a lot of people to get “burned” by something they shared on social media. If you need help on a delicate matter within your business, it’s likely you don’t want to splash it across a public forum, even if that forum is a “private group.” If you’re dealing with something sensitive and you need advice on next steps (like in the case of a termination, business bankruptcy or going-out-of-business situation) you don’t want to share that with the world. At the chamber, you can get the help you need or a reference to someone who can assist you without sharing it with the world. Chambers handle delicate situations all the time and they do so with discretion.
There’s nothing wrong with joining Facebook groups. They can be extremely helpful in hearing advice from people who may have gone through similar situations. But these memberships will never cover everything your chamber can do for your business. Still, there’s no reason to choose between one or the other. When it comes to business growth, multiple tools and investments are required, and chamber membership is an excellent one.
The following link can be used to make a clickable phone link. You can copy the code below and paste it into your webpage, mobile app, then edit with your phone number. This code may not work on all phones but does work for iPhone, Droid / Android and Blackberry.
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Beginner’s Guide to Weebly with Index Below
00:30 - Title and Text
05:00 - Images
11:00 - moving or copying elements on the same page or to another page
11:30 - deleting elements
13:00 - sections
18:35 - creating pages
22:15 - organizing page tabs in the navigation
24:40 - changing the theme (mainly affects the navigation, header, and footer)
26:20 - changing the fonts for elements
30:30 - HTML/CSS (ignore)
30:45 - 35:10 - Headers
32:03 - 34:42 - Buttons, Adding links to elements
35:10 - 35:53 - Site Title/Logo
36:08 - Header Layout
37:15 - Managing Blog Page
43:15 - Forms
45:17 - Embed Code
48:00 - Publish
49:00 - 54:49 - Not Applicable
You will discover things like...
One recruitment channel that has seen recent growth in reported effectiveness is paid digital marketing. ...digital channel was almost invisible in our research until 2015.
Associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.
In looking back over data from the last ten years, it is significant to note that the 2018 key membership statistics mirror the resiliency that associations have reported over this period, perhaps challenging those who have prophesied the imminent demise of the association membership model.
When it comes to fulfilling new memberships, for 2018, only 44% of associations report sending a mailed welcome kit to onboard new members. This is down from 51% in 2017and significantly down from 83% ten years ago in 2009.
In our 2010 research, only 22% of associations reported offering automatic annual credit card renewals. This payment method has expanded over the years. Automatic annual credit card renewals are especially popular among IMOs, with 45% making this option available.
When asked the engagement opportunities that associations report as increasing over the past year, over half of individual membership associations report increases in participation in the following areas: in their public social media (73%), in a private social network (59%), in their young professional program (54%), and in attendance of their webinars (52%).
Here are the sections:
- SECTION 1: Association Statistics
- SECTION 2: Member Recruitment (Acquisition)
- SECTION 3: Member Engagement
- SECTION 4: Member Renewal and Reinstatement (Retention)
- SECTION 5: Challenges and Goals
- SECTION 6: Dues and Membership Structure
- SECTION 7: Marketing Tools
- SECTION 8: The Demographics of Your Association
- SECTION 9: Words of Wisdom
Before covering items from your daily life that would make good business content, remember that all good content keeps in mind the three rules. The highest shared content does at least one of these three things. It:
If you can do these things for your target audience, they are more likely to share your posts.
Best of all, because they’re things you’re already doing or experiencing, they’re super easy and don’t require elaborate sets or set up.
The key to all of these pieces of content is creating something people can identify with and will want to be a part of. All of these ideas invite people in to your world, and thus, help them to better decide that they want to be a part of what you’re doing.
- Your morning routine. What do you do and how do you do it? Many people are looking for tips to make their mornings more efficient.
- How you take your coffee. Share an image of your favorite morning beverage and then ask people about theirs.
- Capture your morning workout or show a funny picture of what it could look like. Ask your audience about theirs.
- Ask your audience whether they eat or skip the most important meal of the day.
- Show a picture of your pet sleeping.
- How do you get to work? What are the scenes along the way?
- Capture the natural beauty of the world around you.
- Have your audience pick out your outfit for a special event by giving them two or three choices.
- Take them on vacation with you by posting videos and pics. If you’re worried about safety and someone breaking in when they know you’re not home, wait until you return to share the content.
- If you have special language used by your business, like an industry term that no one outside of your industry understands, go out on the streets and ask people what they think it means. Record their answers or go live with them. Just make sure you get some media releases if you plan on using it for business.
- Ask your audience to tell you what they do in a GIF or emoji. Then try to guess what their job is.
- Take a picture and ask people to caption it.
- Share a picture or video of a creature you encounter during the day. Could be your resident business pet or even a grasshopper on your windshield.
- Take a picture of something very close up and then see if anyone can identify what it is.
- Ask people what you should have for lunch.
- Share your favorite question of the day.
- Invite your audience to a meeting by talking with them Live before it begins.
- Take them on a tour of your office, complete with stories about the things on your desk.
- Interview a team member.
- Talk about what day it is and what that means to you.
- Wear something funny and show people’s reactions to it.
- Give people a say in a decision you’re making at work, like should the design on your brochure be this one or this one?
- Have lunch with your audience virtually and cover a topic that’s important to them. Call it a virtual lunch and learn.
- Walk them through the apps and tech that help you be your most productive.
- Introduce them to people who have helped you build your business, like your local chamber or mentor.
Think about how you spend your day. You’re performing these tasks and visiting these places and people anyway. Take your audience along for the ride. Not only is it an easy form of content but you’ll likely make some loyal customers that way too.
When they see who you are, they can make an educated decision about doing business with you. After all, people do business with those they know, like, and trust and these ideas will help you establish that.
Why is the H1 Tag so Important?
- Simply open the page you would like to add a H1 tag to in the Weebly editor
- Drag the Embed Code box on left over to your canvas
- Click on HTML Code and insert <h1>The Main Subject of this Page</h>
- Now click away from this module and you will see the H1 Tag in your page
That’s okay. It’s more than okay.
Understanding this and attracting your ideal customer is the one way to build loyalty among your clients and provide them with the services and products they need. In personalizing your sales approach you will gain more, not less. Here’s how you can go about doing that:
- How old are they?
- How much money do they make? Do they have disposable income or are they living check to check?
- What do they do for a living?
- How do they spend their free time?
- What services or products are they loyal to?
3. Analyze what they want? Now that you know what they’re struggling with figure out what they want; what they wish they had even if it’s not in the budget right now. Focus on how you can help them get there. Several banks have used this approach selling the question of what dream can they help you achieve today.
4. Design marketing campaigns based around the second and third step in this list. Target individual demographics separately. Don’t try to use an all-encompassing solution for the different groups who buy from you. For instance, market to Millennials differently than you do retirees. They have different concerns. Designing your marketing strategy around these groups involves more than just your message. It also affects where and how you’re delivering it. For Millennials, you might turn to Instagram or YouTube. For the older generation, it might be Facebook and direct mail. You need to assess where your clients are so you can implement a strategy to reach them.
5. Create content that appeals to each group. Yes, your marketing message is content but this step takes it a bit further. Create ebooks or infographics with information that will help your ideal customer. Do video or host events. Understand the group you want to reach and then create content and experiences to reach them best. Ever notice a lot of end-of-life providers host free lunch and learns? That’s because they’re a popular way to reach that demographic.
6. Create a clear and “doable” call to action (CTA). At the end (and even midway, as appropriate) of all of your helpful content, you’ll want a clear and actionable CTA. The call to action must be the next step in what they’re looking for. For instance, if you’re selling something with a long sales cycle, you don’t want to add a buy-now button to your About Page on your website. About Pages are something most people visit when they want to learn more about you, not at a late stage in the sales cycle. On the other hand, a call to action to learn more about you on an infographic that walks people through the financing process of your product or service is not a good fit either because by that point most people are ready to consider signing with you. They likely already know about you.
7. Find a way to delight them. Remember when you were figuring out what your ideal customer wanted and needed? Now you want to use that information to make an impression. By this point, you’ve already attracted them with your targeted marketing. They’re already looking into what you have to offer. They’ve scanned your valuable, personalized materials and content. Now, use what you know about them to make an impression. This could be through a targeted email marketing drip campaign or promotional materials that are tied to their wants and needs. But at this stage, you want to kick up your marketing and do something no one else is doing. Maybe that’s a handwritten note or a pop-up event. Use what you know about your ideal customer to surprise and delight them.
8. Always follow-up. Most salespeople know to follow up but incessant calls from your sales team can get old. You need a way to stay in touch with your ideal customer as they consider doing business with you. You also want to stay in contact with those who have purchased and may purchase again. You can do this through a newsletter or other means of occasional contact. Get their email address. Being connected on social media is not enough. They could opt out of those platforms at any time but for someone to give up email that would be nearly impossible. Getting someone’s email is like getting their home address. It could change but not as often.
Get to work at attracting your ideal customer. They’ll remain more loyal to you and you’ll be more able to solve their problems and suit their needs. You’ll have fewer customer service issues because they are a good fit for your business. Stop trying to appeal to everyone and speak to those you are best suited to help.
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