Social media is an incredibly important tool for increasing your audience and building connections.
These connections can then be leveraged into sales. Most business people know this. But how this gets done can be a bit of a mystery.
If you feel a little lost on what you should be doing on a daily and weekly basis, read on.
Daily Social Media Actions
First, before presenting the daily to-do list it's important to understand these things needn't be
performed all at one time. You don't need an hour first thing in the morning. These tasks can be tackled in those stolen moments throughout your day when you find yourself waiting on something else: waiting for a meeting to start, waiting on a friend for lunch, waiting on a conference call for the
speaker/host to arrive, on your morning commute, or over your morning coffee. You can even do them at night when watching TV or while you use one of the machines at the gym.
However you decide to fit these actions in, you want to do the following on a daily basis:
If you have more time, just do more of these activities.
Weekly Social Media Activities
Social media is not an exact science. While there are best practices, until you start experimenting with posting, you won't know which ones apply to your audience. For that reason, there's a lot of analysis required to understand what you should do more of and what isn't working. So...
On a weekly basis you want to make time for:
Social media, like any other relationship, takes time. It's the long game that matters. Look for ways to add value for your followers every day. If you give more of yourself, you'll get more in return.
Christina R. Green
teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives' Magazine. She is a regular blogger at Frank Kenny. We purchase rights to this content for Chamber Nation customers.
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