(Letter from Executive Director of the Oroville Chamber to their members and via the local newspaper following the Chamber Nation conference. We asked Claudia if we may post this and she said it would be fine to do so - thank you.)
From Claudia’s desk…
Some of you may not realize that through your chamber membership you have a very powerful tool working in the background behind your business. This tool is a vast technical network called Chamber Nation (CN), and it exists solely for the purpose of growth and support of local businesses in communities throughout the United States. CN is based right here in our region in Quincy, California. The company’s motto is “We’re all about GROWTH” and I can attest to the truth of that statement.
The Oroville Area Chamber first secured the services of Chamber Nation in 2006, under the leadership of Paul MacBeth, who helped to define the concept of how the company could be of service to local businesses through their Chambers of Commerce. I had only been with the chamber for a little over a year at the time, but I was extremely happy to work in the Chamber Nation system, then known as ECTown, USA, even though my computer skills at the time were pretty much non-existent!
The company’s initial concept was to provide an inexpensive way for businesses to grow revenue. Chamber Nation chose Chambers of Commerce as the portal through which business owners could access a vast array of tools built specifically to help grow their businesses.
The idea was to get chamber members a presence on the internet so the online Business Directory came into being. But the company founder, Richard Scully, and his partners knew that his wasn’t enough. Each business needed to be individually showcased and needed to be connected to a source that would have the ability to make them easily found on the worldwide web. Connecting all of these businesses under the most trusted source in each community (the Chamber of Commerce) would raise the position of each business in the big search engines (Google, Bing, Yahoo, etc.) and make everyone within the network more visible on the web. Each business needed its own “landing page” featuring information specific to that business.
The solution: an individual “Traffic Catcher Site’ (TCS). The TCS would be (and is) able to function as a stand-alone website (Chamber Nation provides an individual domain name at no extra charge) with not only contact information for the business, but also the opportunity for photos, coupons, videos (commercials), online commerce and more (just ask Cliff…). For those with a website already in place, the TCS, through its connection to the chamber’s directory, would help drive additional attention to that website. For smaller businesses that couldn’t afford to have a stand-alone website built, the TCS would fulfill that need.
All chamber members have a TCS included with their membership.
Since then, many more features and services have been added to what we fondly call “The System” -- the Mobile Web App, for example, which properly displays your information on smart phones and tablets. BTW, the use of these devices for finding information has increased 100% over the last year! Without mobile visibility you might as well locate your business in an abandoned mining tunnel!
Feel like you don’t have time to mess around with taking advantage of making your business more visible? That’s okay. Chamber Nation will optimize your TCS for you at no charge.
Then there’s Chamber Squad. For a very nominal fee Chamber Nation will build out your TCS and maintain it for you. That means that instead of going into the system and updating your information
( the shoe sale is over but socks are now 50% off) the Chamber Nation staff will do it for you –of course, you have to email them the new info—they have not developed the ability to read your mind … yet!
Just today, your chamber staff has returned from a two day Chamber Nation conference in Reno. Yes, I can hear you now: ahh, poor chamber staff had to go to Reno and suffer through two days of having information pounded into their tiny little brains in a beautiful setting… Well, we all returned feeling stuffed to the brim, even overwhelmed, but also energized with all kinds of information that we are now sorting and digesting, and I am happy to say we are excited to dig in and put “The System” to even greater use than before.
If your company is not taking advantage of the power of “The System” give us a call. We’ll set you up with the right help to jump in and grow your business. The fact is that we all believe so strongly in the importance of this “stuff” that we are willing to do whatever it takes to help you promote and grow your business in these ways!
A healthy economy is good for our town!
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