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Meet the Show Host
Luis Hernandez Jr. Professional Bio
Luis Hernandez Jr. is the Communications & Membership Development Director at the Albuquerque Hispano Chamber of Commerce. Previously the Executive Director of ABQWest Chamber of Commerce. Under both roles, he is responsible for growth while improving its programming, member relations, and overall reputation of helping grow businesses in the community.
In addition to his work at both Chambers of Commerce, Luis is a local small business owner/entrepreneur. He and his Wife, Rachael Hernandez, own and operate Elite Music Productions, an Event & Entertainment Planning Agency. They are currently contracted by the State of New Mexico where they plan, book & manage entertainment for the New Mexico State Fair.
He is an active member of the community where he lends his entertainment, social media and marketing knowledge to local businesses, non-profits, and church organizations. He has also done voluntary work for several local programs & events:
When not working, Luis enjoys spending time with family, performing as a musician or seeing a good NM Spanish Music Concert, and of course volunteering at community related events.
LITTLE BACKGROUND AND PLANS FOR THE CHAMBER COLLABORATIVE
Today, we are venturing down a new path of Membership Development and Growth. Because of this Chamber Nation has decided to bring the Chamber Collaborative back in earnest with a highly qualified host from the Chamber industry to share ideas that are working in the field, take input from participants, and have other executives share insights they have to help grow membership.
Fortunately, we have a starting point with a terrific host who has proven first hand membership development experience within the Chamber of Commerce industry. Luis has much to share in this area that we know participants will be excited to learn. Like before we will hold these meetings to 30 minutes, but the CEO of Chamber Nation and others will stay on the line after the session has ended to answer or discuss other issues you may have. We will also provide support for both Docu.Team and the MembershipPublishingSystem.Com. We hope you will register below for future meetings so you won't miss any great ideas on growing your Chamber of Commerce.
Since we know that most businesses today are interested in mobile marketing and texting systems for growth, we thought a good move would be to start telling prospective members that when they join the Chamber, they will receive a complete mobile publishing system at no extra charge. To make it even easier you can send them to www.MobilePublishingSystem.com so they can quickly learn all about it.
YourCity . LocalShoppingDistrict . Com
1. Getting the Documentation Done
One: be sure your community businesses document their individual products and/or services for search (even if they are not selling online), and Two: have a program in place to do this work for your busy business owners as part of their membership, or business license. Otherwise you are likely to have a community-wide website with nothing in it and poor overall search results.
2. Using Documentation to Dramatically Improve Community Promotion
We have learned over the years that offering a monthly dues option can be difficult to collect.
To reduce the complexity for our customers (thanks to Danielle at Southwest Valley Chamber), we have added the option to limit the monthly dues option to ACH only. This is best when used with Autorize.net style merchant account.
Just open a support ticket if you would like this activated at your Chamber or Association.
Now the Chamber has a way to see who those people are that started to register to become a member and then for some reason did not complete the registration. Maybe with a simple phone call, and maybe even an incentive, you can convince them to finish the process and join your Chamber.
Go ahead and run this report:
(Under QUICK REPORTS within your Chamber Nation system look for this link: Incomplete Membership Registrations Report (.CSV)) you might be surprised that you have several new leads.
Have a question? Use the CHAT below during business hours and we will be right with you.
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