We purchase communication guidance from Frank Kenny so Chamber Nation can provide valuable content to our Chamber Nation customers. Here is another important tool for you.
Here is a must do for you. Download the recently released 2018 Membership Marketing Benchmarking Report from Marketing General. It's their 10th annual report with lots of trends, data, and insights about membership organizations. You will find it super valuable. It's 79 pages and free.
You will discover things like...
One recruitment channel that has seen recent growth in reported effectiveness is paid digital marketing. ...digital channel was almost invisible in our research until 2015.
Associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.
In looking back over data from the last ten years, it is significant to note that the 2018 key membership statistics mirror the resiliency that associations have reported over this period, perhaps challenging those who have prophesied the imminent demise of the association membership model.
When it comes to fulfilling new memberships, for 2018, only 44% of associations report sending a mailed welcome kit to onboard new members. This is down from 51% in 2017and significantly down from 83% ten years ago in 2009.
In our 2010 research, only 22% of associations reported offering automatic annual credit card renewals. This payment method has expanded over the years. Automatic annual credit card renewals are especially popular among IMOs, with 45% making this option available.
When asked the engagement opportunities that associations report as increasing over the past year, over half of individual membership associations report increases in participation in the following areas: in their public social media (73%), in a private social network (59%), in their young professional program (54%), and in attendance of their webinars (52%).
Here are the sections:
Your business will never bring in enough revenue if people don't know about you. Most businesses don't fail because their service or product is inferior to everything else on the market. They fail because no one knows about them or they don't differentiate themselves from the competition.
But it doesn't matter how good your offerings are or how loved they could be. If people don't know about them, your business will never succeed.
Some businesses think that social media has replaced advertising.
It hasn't replaced it but it has changed it. People don't want clever taglines anymore.
But you still need to get their attention.
If you don't have the budget for Super Bowl ads (or any other major media presentation), then you'll like these budget-friendly ideas.
Social Media Paid Ads
In the beginning of social media, businesses could post and get seen. No longer. These days without engagement, only a fraction of your audience will see your posts. Even when they chose to follow you!
As dismaying as this may seem, social media paid advertising is one of the least expensive forms of advertising out there. It's not as cheap as it once was but it does have some very good targeting options that can help ensure you will reach people who are most likely in the market for your services or products.
Ever notice that item you were just checking on Amazon appears all over the Internet afterward? That's not some sort of sign. That's remarketing or retargeting. It allows you to present paid ads to people who have already shown an interest in your site. Those are the folks who are at least remotely interested in what you have to offer. Since purchases are an emotional buy, "following" people until they make an emotional decision often benefits you.
While you're considering this avenue, don't forget about Facebook's pixel that can present targeted information to people who have visited your website in the past.
Websites with banner ads often are inexpensive from an advertising perspective. Look for industry experts with websites or online personal pages (like blogs or private online communities) where your ideal demographic hangs out. If they have ads on their site, ask them about their ad policy. They may also have newsletter ad opportunities or may accept advertorials/sponsored content. While the latter falls more under marketing, it can be very valuable in reaching your ideal audience.
Ask for details about the website's demographics and click-throughs and what you get for your advertising money.
Finally, it's important to understand that hard sells aren't appreciated by anyone. Clever slogans may get noticed in Super Bowl ads and commercial awards shows but your customers are looking for sources that will help them know, like, and trust the person they're buying from. You need your advertising to be focused on helping and not disrupting your audience. You do this by answering questions and solving problems that they care about.
GDPR Summary for Association Executives
The General Data Protection Regulation is a law intended to strengthen the right to data protection of individuals in the European Union. The regulation takes effect on May 25, 2018, and applies to all companies and other organizations established anywhere in the world that offer good and services to people in the EU or collect and analyze personal date of EU residents.
The people whose personal data you collect, use, or process in any way are referred to in the GDPR as Data Subjects. This new complex set of rules aims to allow data subjects full control over their personal data, by imposing strict obligations which organizations that process their data will need to comply.
Breach of those obligations may incur a fine of up to 4% of annual global turnover or €20 million (whichever is greater).
In brief, here are some of the main elements to consider for achieving compliance with the GDPR.
HERE IS THE LINK! https://www.youtube.com/watch?v=Uxw9NIafksw#action=share
Kilby, Dave via calchamber.onmicrosoft.com
December 4, 2017
TO: SCACCE Members
FROM: Patrick Ellis, 2017 SCACCE Board Members
Dear Chamber Member,
On behalf of the SCACCE Board of Directors I am writing this letter to inform you of the action that the Board has taken regarding the future of SCACCE. During this year, the SCACCE Board has met and discussed at length the future of the organization, due to continued declining membership. This led us to the decision to approach W.A.C.E. with a strategic plan. That being, W.A.C.E. would take over the responsibilities of running workshops in Southern California, including the Leadership Team workshop, and SCACCE would dissolve, therefore transferring all remaining funds to the W.A.C.E. Educational Foundation.
This was not an easy decision, but one that we as a united Board believe needed to take place. We ask for your support and appreciate your feedback. If you have any questions, comments or concerns, please feel free to reach out myself, Dave Kilby, Jeremy Harris or Theresa Harvey (contacts below). We need to hear from you by December 18, 2017, as the decision was made to dissolve effective December 31, 2017.
Regarding the SCACCE scholarships for WACE Conference 2018, we are honoring those for this year and they will be announced within the next couple weeks.
Thank you for your understanding in this decision. We look forward to hearing from you and to working with W.A.C.E. to provided relevant and timely workshops for the Southern California Chambers of Commerce.
Patrick Ellis – email@example.com – 951-677-7916
Dave Kilby – firstname.lastname@example.org – 916-930-1202
Jeremy Harris – email@example.com – 562-983-1241
Theresa Harvey – firstname.lastname@example.org – 714-871-3100
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