Social media is an incredibly important tool for increasing your audience and building connections.
These connections can then be leveraged into sales. Most business people know this. But how this gets done can be a bit of a mystery.
If you feel a little lost on what you should be doing on a daily and weekly basis, read on.
Daily Social Media Actions
First, before presenting the daily to-do list it's important to understand these things needn't be
performed all at one time. You don't need an hour first thing in the morning. These tasks can be tackled in those stolen moments throughout your day when you find yourself waiting on something else: waiting for a meeting to start, waiting on a friend for lunch, waiting on a conference call for the
speaker/host to arrive, on your morning commute, or over your morning coffee. You can even do them at night when watching TV or while you use one of the machines at the gym.
However you decide to fit these actions in, you want to do the following on a daily basis:
If you have more time, just do more of these activities.
Weekly Social Media Activities
Social media is not an exact science. While there are best practices, until you start experimenting with posting, you won't know which ones apply to your audience. For that reason, there's a lot of analysis required to understand what you should do more of and what isn't working. So...
On a weekly basis you want to make time for:
Social media, like any other relationship, takes time. It's the long game that matters. Look for ways to add value for your followers every day. If you give more of yourself, you'll get more in return.
Christina R. Green
teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives' Magazine. She is a regular blogger at Frank Kenny. We purchase rights to this content for Chamber Nation customers.
According to a recent survey from Manifest, an online business guide, 53 of businesses are using content marketing as part of their marketing strategy. But is it worth the time investment?
What Is Content Marketing?
Content marketing is creating content your ideal customer is interested in, in a medium they enjoy, that will inspire, educate, or entertain. The goal of content marketing is to become a resource for your target demographic in order to help them know, like, and trust you and thus want to do business with you. It is a long-term play, not a short-term win. In content marketing, you use content to create a trusted relationship with your potential customer and that can't be done overnight.
Done correctly, it's a large investment in time. But does the investment pay off?
The answer to that depends on how you "do" content marketing. You can do it poorly. In those
situations, it's best not to attempt it at all. Consider the investment in content marketing worthwhile if you... Research Your Ideal Market Ahead of Time The beauty of content marketing is providing your ideal audience with resources they need. You are solving a problem or helping them solve it. The more personalized advice you can offer, the greater the return.
If you're just going to churn out generic pieces, don't waste your time.
Will Commit to It You want your potential customer to remember you as a resource. If you publish or share something only on occasion, it will be difficult to build a reputation as a helpful site. Instead, commit to whatever type of content you can and publish consistently. It needn't be every day but your audience should be able to follow your posting schedule.
Strategically Share It
Most businesses get stuck on the content creation but that's not the only part you have to commit to. If you create content that nobody sees, it doesn't matter how great it is. Use scheduling software to make sure each of your posts is shared with your social media profiles. As your content library grows, don't forget to use an evergreen retweeter to reschedule older posts that still have value. You spent a lot of time creating those posts, don't let them die because they fall off the main blog page.
Track the Popular Posts
When creating your posts for your audience, pay attention to what they like. What resonates with
them? Long posts or shorter ones? Meaty research posts or stories? Words or video? Images or
podcasts? Noting what your audience responds to is one of the pillars of good content marketing:
Create something of value in a medium they enjoy.
Create What They Want
Content marketing is not about what you want to publish. If you want it to be trusted, you need to show both sides. For instance, if you sell AC units and even though you want to sell a new AC unit to everyone in the county, you can't produce content that says the minute the AC unit is on the fritz, it needs to be replaced. Yes, that might be the ultimate goal and mean more revenue for your comp
any but the content you create needs to be formatted around something believable and trustworthy. Break down what goes into deciding when you need a new unit. People will trust you more if you say replacement is not always the most cost-effective option.
Finally, the trend in content these days is one-stop shopping. People don't want to spend hours
researching things on the Interwebs. They want one "ultimate guide" to addressing their problem. They want one place to find everything they need to know about the subject. This is great news for content producers because your business likely has tons of best practices in the buying process and educational information about your products. In content marketing, quality wins over quantity so well-researched and thought out content beats slapped together drivel any day.
Are you still wondering if all this work in content marketing is worth it?
If you can commit to the necessities listed earlier in this article, there's a good chance that content
marketing can help you win more customers and improve your word of mouth and social media shares.
But you won't really know without trying and you can't just experiment with content marketing over a
week-long period. You need to make an investment in it for at least six months. If you don't think you can do that, ask yourself if you want to be one of the 47% of businesses who aren't doing it. Maybe that's okay. But you should definitely find out which group your competition is in before you decide you can't take it on.
Christina R. Green - teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine. She is a regular blogger at Frank Kenny where Chamber Nation buys rights to this content for its customers.
YourCity . LocalShoppingDistrict . Com
Every community deserves a local shopping district even if your location is not geographically laid out like this. Today, people shop online more than ever so your community has a second chance to lay out your retail and professional businesses in a way that will help them prosper. If you are a community leader and you think this is a good idea then you need to work with us here at Chamber Lobby. The quality of our technology, workmanship, delivery and pricing is outstanding and untouchable.
1. Getting the Documentation Done
In today's changing online world Two Things need to happen.
One: be sure your community businesses document their individual products and/or services for search (even if they are not selling online), and Two: have a program in place to do this work for your busy business owners as part of their membership, or business license. Otherwise you are likely to have a community-wide website with nothing in it and poor overall search results.
2. Using Documentation to Dramatically Improve Community Promotion
Once there is a loaded community database of business services and products (that we build for you), a mobile app for every business, and master mobile app for the entire community, your community will have something significant to advertise. In addition, search engines and your new Chamber Lobby website will contribute significant results.
Organization: ___________ Chamber of Commerce
The following leads were sent to your members between 7 and 14 days ago, but have not been either viewed or accepted: You may want to contact the member to make sure they are receiving these leads and verify the emails are not landing in the member's spam folder.
Click here to go to the NOT OPENED LEADS REPORT FOR DETAILS.
Your business will never bring in enough revenue if people don't know about you. Most businesses don't fail because their service or product is inferior to everything else on the market. They fail because no one knows about them or they don't differentiate themselves from the competition.
But it doesn't matter how good your offerings are or how loved they could be. If people don't know about them, your business will never succeed.
Some businesses think that social media has replaced advertising.
It hasn't replaced it but it has changed it. People don't want clever taglines anymore.
But you still need to get their attention.
If you don't have the budget for Super Bowl ads (or any other major media presentation), then you'll like these budget-friendly ideas.
Social Media Paid Ads
In the beginning of social media, businesses could post and get seen. No longer. These days without engagement, only a fraction of your audience will see your posts. Even when they chose to follow you!
As dismaying as this may seem, social media paid advertising is one of the least expensive forms of advertising out there. It's not as cheap as it once was but it does have some very good targeting options that can help ensure you will reach people who are most likely in the market for your services or products.
Ever notice that item you were just checking on Amazon appears all over the Internet afterward? That's not some sort of sign. That's remarketing or retargeting. It allows you to present paid ads to people who have already shown an interest in your site. Those are the folks who are at least remotely interested in what you have to offer. Since purchases are an emotional buy, "following" people until they make an emotional decision often benefits you.
While you're considering this avenue, don't forget about Facebook's pixel that can present targeted information to people who have visited your website in the past.
Websites with banner ads often are inexpensive from an advertising perspective. Look for industry experts with websites or online personal pages (like blogs or private online communities) where your ideal demographic hangs out. If they have ads on their site, ask them about their ad policy. They may also have newsletter ad opportunities or may accept advertorials/sponsored content. While the latter falls more under marketing, it can be very valuable in reaching your ideal audience.
Ask for details about the website's demographics and click-throughs and what you get for your advertising money.
Finally, it's important to understand that hard sells aren't appreciated by anyone. Clever slogans may get noticed in Super Bowl ads and commercial awards shows but your customers are looking for sources that will help them know, like, and trust the person they're buying from. You need your advertising to be focused on helping and not disrupting your audience. You do this by answering questions and solving problems that they care about.
If you would like to learn how the QuickBooks integration works with the Chamber Nation system please watch this video.
In this video, we will show you how to best configure Weebly SEO (search engine optimization). To get started with Weebly for free, visit http://bit.ly/2tw4UeW
If you are looking for a great overview of everything you can do with your website editor (some small things may differ since you are using an enterprise edition from Chamber Nation), you may want to watch this 18 minute video.
Chamber membership is good for business because it influences the community's perception of you. However, many business owners don't know exactly what the chamber does and so they don't take advantage of the help and resources it offers. For a minimum investment, the chamber can help your business grow in ways that may be difficult for you to do on your own. But if you believe these popular chamber misconceptions, you've likely put off joining and that could hurt your business.
1.Membership Costs a Lot of Money
Each chamber prices their offerings differently. Some use a tiered pricing structure based on the activities and interests you have. With tiers you are paying for mainly the services you use. Other chambers price their offerings based on the size of your company, giving breaks to smaller companies and expecting larger, megabrands to contribute more because they have more employees participating in the chamber activities and using their resources.
2.Membership Is Just for the Owner
One of the most popular misconceptions is that only the person signing the dues check is the only one who can participate. This is generally not the case. There's a lot to be gained from membership for all employees. A company can use chamber learning resources to help its employees learn more about timely topics like social media and multi-generational communications. Using services for one employee or twenty doesn't cost the company more money. In fact, even under a fair share pricing structure that is based on number of employees, the company is paying the same price regardless who uses the chamber's services.
3.The Chamber Is Boring and Old
Many people wrongly see the chamber as something their parents or grandparents belonged to but one that doesn't hold any interest for them. If you feel that way, you may not realize what today's chambers do. Many of them have young professionals groups that help with mentoring and feedback, as well as professional development that most employers don't have time for these days. Some chambers host "Taste Of" events, business expos, wellness seminars, and a myriad of other activities that are very pertinent to all ages and interests.
4.They're Part of the Government
The chamber is not a government entity or agency. While some may get grants from government organizations for specific projects they're working on (like a downtown beautification project), they are not linked to government funding. They are, however, uniquely situated with contacts in the private and public sectors that allow them to act as a connector for the community.
5.They Don't Know Anything About Your Business
Many of today's entrepreneurs think the chamber wouldn't have any idea how to help them grow their business because it's not a retail space on Main Street. The chamber does a lot more than that and is very knowledgeable about what it takes to improve a business in today's challenging markets. If, for some reason, they don't have the knowledge about your particular business growth struggles, they are well-situated to put you in touch with others who can help.
6.They Are Just Concerned with the Town
Chambers are advocates for business, all kinds of business. Yes, the community is a large part of what they do but they also advocate on a state and national level. Many chambers offer overseas trips to introduce and strengthen relationships between local business people and their counterparts in other countries. Don't let a misperception about the chamber keep your business from growing. Get to know all the ways they can help. Even if you've been a chamber member for a long time, it's always beneficial to talk with someone periodically to ensure you're using the chamber member benefits to their fullest. The chamber is always willing to help.
Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere. (Chamber Nation purchases rights to repost from Frank Kenny)
45 Minutes | Signup for no cost to use for all FREE events at www.AddMiForChambers.com
GDPR Summary for Association Executives
The General Data Protection Regulation is a law intended to strengthen the right to data protection of individuals in the European Union. The regulation takes effect on May 25, 2018, and applies to all companies and other organizations established anywhere in the world that offer good and services to people in the EU or collect and analyze personal date of EU residents.
The people whose personal data you collect, use, or process in any way are referred to in the GDPR as Data Subjects. This new complex set of rules aims to allow data subjects full control over their personal data, by imposing strict obligations which organizations that process their data will need to comply.
Breach of those obligations may incur a fine of up to 4% of annual global turnover or €20 million (whichever is greater).
In brief, here are some of the main elements to consider for achieving compliance with the GDPR.
Chamber Nation is pleased to announce another valuable service where we work with your members to help them succeed.
In this case, it applies to YOURSELF a Chamber leader, and your RETAIL MEMBERS.
We are sure that if you promote this (http://webinar.pointyformembers.com) to your RETAILERS, they will be very impressed after they attend the webinar.
These are set for the LAST TUESDAY OF EACH MONTH at 11 AM PACIFIC TIME, 12 PM MOUNTAIN, 1 PM CENTRAL and 2 PM EASTERN TIME.
HERE IS THE LINK! https://www.youtube.com/watch?v=Uxw9NIafksw#action=share
We have another program to help our Chamber Nation customers improve their member engagement and think you will be very impressed. If you are looking for something to add a whole new dimension and level of excitement to your events, this is the webinar for you!
Addmi Demo for Chamber Nation (www.AddmiforChambers.com)
Tue, Feb 20, 2018 12:00 PM - 1:30 PM MST
Please join my meeting from your computer, tablet or smartphone.
You can also dial in using your phone.
United States: +1 (571) 317-3122
Access Code: 587-846-869
Live Chamber of Commerce Executive and Board Member Membership Sales Webinar Held on February 6, 2018. Video duration is about 40 minutes.
Ever wonder where all of your support tickets go? David is the Chamber Nation Support Manager and does an amazing job helping all of us and routing your ticket to the right person. Here, David is introducing our new help desk with integrated chat support to serve you even faster.
Whether you’re attending a local chamber business expo or a trade industry show, you want to showcase your best self. Of course, that means sending a good team that represents your business well, having an enticing set up, and giving away something worthwhile in the eyes of the attendees.
But what can you do to really stand out from the crowd at your next business expo?
Here are a few things you might not have thought of:
But what can you do to really stand out from the crowd at your next business expo?
10 Tips to Rock Your Next Business Expo
Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, and AssociationTech. She is a regular blogger at Frankjkenny.com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere. (Chamber Nation Contracts with Frank Kenny for Useful Customer Information)
These tours are held every Thursday unless a holiday and will surely help you add members. Simply have those interested in joining the Chamber visit www.MemberTours.com to register for the next weekly tour. They will take between 15 and 30 minutes depending on the number of questions.
GO TO Facebook Forum
We answer Facebook Forum Questions Here so You Can Search Solutions at Anytime. Helpful for Chamber Staff and Their Members.