Content creation takes a lot of time and energy in trying to find things that appeal to your audience. But a lot of the challenge is in thinking about what to post. If you know your audience well, it becomes infinitely easier to create and curate content they’ll enjoy.
The Three Rules of Good Content
Before covering items from your daily life that would make good business content, remember that all good content keeps in mind the three rules. The highest shared content does at least one of these three things. It:
If you can do these things for your target audience, they are more likely to share your posts.
Finding Content in Your Daily LifeWhy is finding content in your daily life important? Because it keeps you from having to dig around and spend a lot of time creating what isn’t natural for you. The kind of content in the following suggestions are things you’re already doing and you can naturally capture those things in words, images, or videos to help make stronger connections with your audience.
Best of all, because they’re things you’re already doing or experiencing, they’re super easy and don’t require elaborate sets or set up.
The key to all of these pieces of content is creating something people can identify with and will want to be a part of. All of these ideas invite people in to your world, and thus, help them to better decide that they want to be a part of what you’re doing.
Ideas for Content in Things You’re Already DoingMost of these can easily become word posts, image memes, images, video, or even Live events. Vary the format and use the one your audience responds to most. Test out the formats and see which type gets the most shares.
Think about how you spend your day. You’re performing these tasks and visiting these places and people anyway. Take your audience along for the ride. Not only is it an easy form of content but you’ll likely make some loyal customers that way too.
When they see who you are, they can make an educated decision about doing business with you. After all, people do business with those they know, like, and trust and these ideas will help you establish that.
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