very easy to use prospect... to...
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We are excited to re-launch a Daily Deals program designed to help drive traffic into our local businesses! It is the perfect time to create or share what specials your business is running as it's just in time for the start of holiday shopping. The Chamber is going to run an ads in print and on social media directing potential visitors to a special landing page on our site. This landing page (which currently looks like this) is where your deals will appear, promoting your locals special or any other deal that your business may be offering. Discounted services, discounts on food, specials on drinks, discounts on merchandise, etc are all examples of what you can load here.
Here is what we need from you:
- Logo or image and text of what you'd like to use in your coupon (along with the details) or if you already have an internet ready image of your deal we can use that.
- Your deal must have an expiration date of 12/31/2018 and no earlier. Your specific deal can change no more than monthly.
- "Mention this" verbiage details so when potential customers come in you can track where the deal is coming from. For example, you can request customers to mention 'chamber deal' in order to receive the coupon pricing.
- The best number to receive a text message. (optional)
Boulder City Chamber Communications Director
How to find the direct link so people can leave google reviews on your member businesses - it was impossible before this trick!
- get the business's place ID from google (visit https://developers.google.com/places/place-id and enter the business name, grab the place ID number that's displayed)
- add the place ID to the end of this URL: https://search.google.com/local/writereview?placeid=
If it’s been a while since you’ve innovated in your business, now might be the time to consider a facelift.
Many business owners embrace tradition and refuse to yield. That worked for Blockbuster, too. But seriously, no one stopped watching movies. They just changed the way they did it. The same may be true of your business. To keep from closing your doors, you need to watch for trends. Here are a few that may influence how you think about your business.
Three Not- So -New Trends That Are Shaping Today ’ s Businesses
But for most of the boxes, you don’t know what’s coming in them until they arrive (or you see an early opener on YouTube). The boxes always boast a value of more than you pay for the subscription service.
Why it works: it surprises and delights recipients. Often it streamlines something they need or want and offers an attractive entry price. Many box services use word of mouth and offer discount codes to influencers in their target market like mommy bloggers or YouTube beauty experts.
They pay their contractors a portion or charge them a fee to be listed on their site. Some of them cover the contractors under an insurance policy to ensure the property is protected but the contractor is in charge of their own maintenance, production, and other critical components.
Another idea that’s similar is how direct marketing companies work. They make the product and then have an army of contractors sell it for them. Each contractor runs their operation as a mini business adhering to the manufacturer’s rules for selling and they receive a commission when they move product.
Why it works: fewer start-up costs to hamper growth.
Reshaping a mission
Why this works: a study has found that young people (especially) are willing to pay more for a product that supports a good cause.
If it’s been a while since you rethought your business strategy, it might be time to open yourself up to some of the newer trends out there. These ideas won’t work for every business so consider your offerings and your target market before making any big decisions. However, you might just find that these ideas get you thinking about one that’s an even better fit for your operation.
Things change often with search engines so it’s good to have an agency, guru, or SEO expert at close hand. If you can’t afford one of those things for your business, you’ll have to do it on your own and stay abreast of all of the changes. One of those changes you should be considering is how voice search is impacting SEO.
Voice search is increasing with greater use of mobile and the increase in access to artificial intelligence. If you have a business that focuses on local clients or customers, voice search is incredibly important as local searches are 3 times more likely to be voice searches than text.
But exactly what’s different between voice search and keyed search?
Plenty. Here’s what you need to know and the changes you need to make to what you’re already doing:
4 Ways to Optimize for Voice Search
In voice search, most people ask a question or make a statement surrounding a need. For instance, “Where’s the nearest taco place?” Think about what sorts of questions people would ask to find your business. Then create content around those questions. For example, someone might request “Best dog groomer in Nashville.” Write a blog post under that title. Write a review of several different places where you can get your dog groomed from doing it yourself to a portable groomer to your business.
Offering other ideas besides just your own business makes you a reliable resource. However, there’s no need to directly mention the competition. Speak in generalities of the competitors unless you find that people are often searching for you and your nemesis. For instance, if there’s a rivalry between your hot dogs and another place in town, mentioning them directly could help you “steal” some of their search results.
Use the Right Language
There are regional ways of saying things (not accents) and naming items. Just listen to a comedian making fun of their hometown. For instance, some parts of the Midwest refer to washcloths as wash rags and vacuums as sweepers. If you sold those items and wanted to rank for them locally, you may consider using those local terms.
Also, while it might be hard to rank for some terms like“pizza restaurant,” it might be easier to rank for “best pizza place near me.” Most voice searches will use less formal terminology or language because voice search is based on how people talk. And when they talk to search or their virtual assistants like Siri, Google, or Alexa, they speak like they’re talking to someone they know. They don’t speak formally the way they might when looking something up online.
Localize the Search
Wherever possible, if you serve a community (meaning people in town come to you for your service or product and you’re not an internet business serving all areas), mention the areas you serve. Not only will this clear up any confusion but it will also help you rank in that area. But don’t simply state the name of your town over and over. Any bot can do that. Pepper in things about your town that will help people and search engines recognize you really are serving that area. For instance, if you are a carpet cleaner you might add content to your website that asks, “Having people in for the Waynesville Sauerkraut Festival? You want clean floors. We can help.”
This type of personalization is best used when switched out throughout the year. Websites were never made to be stagnant. Remember to refresh content on a regular basis.
Become More Verbose
When typing in a search, most people use 2-3 word phrases. Voice search is much longer, 5-7 words. You’ll want to keep this in mind when optimizing your content. It’s important to do some search research to find out how people are searching for things that you provide. When it comes to voice, they tend to be more long-winded and describe what they need than when they’re texting it.
If you’re concerned about search engine optimization--and you should be--it’s important to consider how search is changing that, especially if your customers are largely local. Create content and optimize your web copy around how people speak and the questions they’d ask to find you. It’s well worth the time investment to do it now rather than wait until your competitors do it.
Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com who we purchase the rights to this content from for our customers.
Meet the Show Host
Luis Hernandez Jr. Professional Bio
Luis Hernandez Jr. is the Communications & Membership Development Director at the Albuquerque Hispano Chamber of Commerce. Previously the Executive Director of ABQWest Chamber of Commerce. Under both roles, he is responsible for growth while improving its programming, member relations, and overall reputation of helping grow businesses in the community.
In addition to his work at both Chambers of Commerce, Luis is a local small business owner/entrepreneur. He and his Wife, Rachael Hernandez, own and operate Elite Music Productions, an Event & Entertainment Planning Agency. They are currently contracted by the State of New Mexico where they plan, book & manage entertainment for the New Mexico State Fair.
He is an active member of the community where he lends his entertainment, social media and marketing knowledge to local businesses, non-profits, and church organizations. He has also done voluntary work for several local programs & events:
When not working, Luis enjoys spending time with family, performing as a musician or seeing a good NM Spanish Music Concert, and of course volunteering at community related events.
LITTLE BACKGROUND AND PLANS FOR THE CHAMBER COLLABORATIVE
Today, we are venturing down a new path of Membership Development and Growth. Because of this Chamber Nation has decided to bring the Chamber Collaborative back in earnest with a highly qualified host from the Chamber industry to share ideas that are working in the field, take input from participants, and have other executives share insights they have to help grow membership.
Fortunately, we have a starting point with a terrific host who has proven first hand membership development experience within the Chamber of Commerce industry. Luis has much to share in this area that we know participants will be excited to learn. Like before we will hold these meetings to 30 minutes, but the CEO of Chamber Nation and others will stay on the line after the session has ended to answer or discuss other issues you may have. We will also provide support for both Docu.Team and the MembershipPublishingSystem.Com. We hope you will register below for future meetings so you won't miss any great ideas on growing your Chamber of Commerce.
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