Chamber America ADVERTISING
THE MOST TRUSTED SOURCE FOR LOCAL INFORMATION
Chamber America Advertising is a national program that connects chambers of commerce together in a network using the Local Network Provider system. This increases traffic to the Chambers and to their members. It also improves advertising results nationwide.
Chambers of commerce are loaded with important records, valuable local community information, and hundreds, or even thousands, of member business participants. Advertisers are assured that the content being provided to visitors is reliable since it is vetted by the Chamber.
Chamber America Advertising fits the objectives of many advertisers' goals, one of which is to reach a very specific locally focused marketplace.
A LITTLE HISTORY ABOUT THE CHAMBER OF COMMERCE
1900s--Chambers were the only place to get reliable local information. Contact was primarily over the phone and through the post office.
2000s--Chambers are now primary caretakers of local search services. They provide most of the local information through the Internet via search engines.
Since the Chamber of Commerce is the MOST TRUSTED source for local and regional information, it can become one of the most valuable local advertising venues for communities all across the country.
TRAFFIC COUNTS AND VALUE PROPOSITION
Search engines generally rank Chambers very highly, so in many locations traffic counts are impressive.
Traffic counts can easily be determined through the Chamber Nation system by viewing the Google™ Analytics reports for the website, and by using data from within the Local Network Provider system to see clickthroughs.
What ad locations are available?
Hundreds of locations are available in a traditional chamber of commerce where this program is present. The various locations enable the Chamber to create ad packages like the sample one shown below:
In the Perfect Ad Package the advertiser will receive:
By working through the Chamber of Commerce, you join an established successful online community, which usually ranks highly on organic search engine results. This makes it a perfect option for advertisers targeting the local marketplace.
“The Chamber of Commerce is a 150-year-old institution that continues to deliver the most reliable results for local commerce, either by telephone or online.” --- R. Scully
You can add your business to the robust Chamber of Commerce network for a fraction of the cost of most one-day ads. In addition, your membership will run for an entire YEAR and your ads will be seen by people looking for LOCAL INFORMATION!
The Chamber Advertising Store
Local Network Providers have access to their own Chamber Advertising stores. Once the Chamber sets up the store, members and the public are able to purchase advertising right through the website. The initial purchase includes the artwork fee and a deposit towards a commitment to purchase a specific time period of advertising. The Chamber can set up various ad packages so the buyer can easily find the perfect ad package.
Once the order is placed a local artist, or graphic service creates the ad and then takes it live for the customer on behalf of the Chamber.
The Advertising Billing Process
Once the advertiser places an initial order through the store (the commitment), the Chamber will be able to generate a non-dues scheduled invoice for the duration of the ad. Invoices may be printed and mailed, or may be set up to auto e-bill over a specified period of time through the Chamber Management system.